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Dcent.tech - Decentralised Technologies

WordPress London Meetup February 2018: How Blockchain is Going to Disrupt Digital Marketing

David Lockie
David is the founder of Dcent.tech and Pragmatic with over fifteen years professional digital experience.

At the February 2018 WordPress London Meetup, Dcent.tech founder, David Lockie, will be speaking about blockchain and how it is set to disrupt digital marketing.

What the talk will cover

David will describe what blockchain is, not only explaining the concept as a whole, but also decoding some of the jargon surrounding the burgeoning decentralised technology sector.

He will demonstrate the key advantages of blockchain, showing some real-world examples of blockchain marketing in practice, including in content marketing, SEO and display advertising.

He will take attendees through the trends and predictions for the blockchain market, relating the challenges and opportunities that lie ahead for marketers, including how cryptocurrency will change advertising.

Finally, he will give some specific pointers for digital marketers, telling them what they can be doing now to learn about and start to get involved with the blockchain world.

What is WordPress London Meetup?

WordPress London (#WPLDN) is a monthly meetup for web professionals and end users of WordPress. It is a community of some 2.500 developers, designers, business owners and users. Partnering with companies in the WordPress industry, #WPLDN holds monthly meetup events where community members come together to listen to some talks on WordPress and associated subjects, and then socialise afterwards.

Who should attend?

David’s talk is aimed at anyone in the WordPress community that wants to learn more about blockchain, and is specifically geared towards those providing digital marketing services or working in marketing.

Details and booking

#WPLDN events are free to attend; you just need to register in advance.

The details for February’s event are:

Date: Thursday 22nd February 2018
Time: 6:30 PM to 9:00 PM
Location: City, University of London (College Building), St John Street, London, EC1V 4PB

The nearest London Underground stations are Angel and Farringdon. The entrance is just off Northampton Square and will be signposted with orange #WPLDN signage.

So, if you want to learn how changing the fundamental economies of digital changes the way people and organisations behave online, then we look forward to seeing you there.

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